Here is a quick tool for those who are responsible for tracking tweets regarding global brands on the microblogging platform.
In December 2012, based on Millward Brown’s 2012 BrandZ Top 100 report which identifies the top 100 most valuable global brands and 50 most valuable brands in Brazil, JWT Brazil launched, Most Tweeted Brands. The tool analyzes the real-time popularity of brands using Twitter data from 200 countries and in various languages. Ultimately, the application is meant to measure and assess the “buzz” surrounding the global brands in an interactive and visual format. The data is updated every minute.
To test out Most Tweeted Brands, let’s use it from two points of view: 1) From an industry perspective and 2) From a country perspective.
1) From an industry perspective
Thanks to a drop down menu, users can select the industry in which they would like to investigate. Figure 1 is a list of the most tweeted brands in the global financial sector.
2) From a country perspective
To discover if and where the same brands appeared in the top three or ten list based on location, the tool permit users to sort by country. Figure 2 is the results when “Canada” is selected to sort the list.
It should not be surprise to anyone that the top three banks on the list are Canadian financial institutions. (i.e., Scotiabank, Toronto Dominion and RBC Royal Bank.) Looking down further down on the list, one can see HSBC and American Express are ranked at 4th and 7th respectively.
Figure 3 is a map generated by the tool to help individuals visualize where the branded tweets regarding HSBC are coming from around the world.
Based on the size of the circles, the majority of branded tweets originated from:
- United Kingdom (16%)
- Brazil (14%)
- United (12%)
Most Tweeted Brands can be really handy when one of the global brands launches a new product and needs to evaluate how their social media marketing strategy is creating a buzz on Twitter especially if an assessment needs to be done to measure its impact of the strategy on a region or country.
Most Tweeted Brands is available at www.mosttweetedbrands.com/en/.
Need to improve your competitive intelligence skills for economic development initiatives? Register for “Tools of the Trade: Business and Competitive Intelligence Basics for Economic Development“, a seminar given by Intelegia in conjunction with Georgia Tech’s Professional Education.
Want To Know More?
Please read our past posts:
About The Author:
Ian is a content strategist and the competitive intelligence researcher at Intelegia. With his knowledge of social media tools and an understanding of branding on the web, Ian formulates content marketing strategies for clients’ needs. As co-author of the Canadian Cities Online Marketing Index© and chief blogger at Intelegia, Ian documents and assesses global best practices of organizations’ approaches to social media marketing in terms of integrating their branding and communications strategies to obtain their marketing objectives. Follow Ian on Twitter @citweetz.
Intelegia is a social marketing firm in Montreal, Canada. The firm delivers social media strategies to efficiently engage with stakeholders in economic development, business to business and business to consumer segments. It assists clients by defining and executing sustainable social web strategies that will allow their brand message to stand out in a competitive environment where target audience engagement is a must.