We have all have our preferred search tools to gather intelligence on social media. Regardless of the tool, we can become dependent on our favourite search application, however; it is already good to try different tools to see if they can offer something different in terms of functionalities.
A tool that we have recently discovered at Intelegia is Twinitor. Twinitor labels itself as “a realtime Twitter search and monitoring tool, easy to use service.”
Users can perform search queries based on:
- Twitter #tags
Figure 1 is a screen capture of the results for the query, “#pfizer”.
The tool allows users to apply filters to find relevant tweets for their needs. The tweets shown above were sorted by language (i.e, English).
One powerful feature of Twinitor is the ability to retrieve images that are tweeted by users. Figure 2 is a screenshot of results for “Nike” unveiling images shared on Twitter.
Conducting such as query may be handy when it comes to assessing brand awareness campaigns via social media.
Once users log onto Twitter with a valid account, Twinitor permits:
- Monitoring a set of different keywords at same time
- Replying, marking tweets as Favourites
- Retweeting tweets
- Tweeting search results
- Clicking on tags in tweets to add them to monitoring
Twinitor is available at www.twinitor.com.
Need to improve your competitive intelligence searching skills? Discuss your training needs with Isabelle Poirier.
Want To Know More?
Please read our past posts:
- Using Twiangualate To Gathering Twitter Intelligence
- View Your Twitter Account Differently With ManageFlitter
- Twitter Trending Intelligence With Trendsmap
About The Author:
Ian is a content strategist and the competitive intelligence researcher at Intelegia. With his knowledge of social media tools and an understanding of branding on the web, Ian formulates content marketing strategies for clients’ needs. As co-author of the Canadian Cities Online Marketing Index© and chief blogger at Intelegia, Ian documents and assesses global best practices of organizations’ approaches to social media marketing in terms of integrating their branding and communications strategies to obtain their marketing objectives. Follow Ian on Twitter @citweetz.
Intelegia is a social marketing firm in Montreal, Canada. The firm delivers social media strategies to efficiently engage with stakeholders in economic development, business to business and business to consumer segments. It assists clients by defining and executing sustainable social web strategies that will allow their brand message to stand out in a competitive environment where target audience engagement is a must.
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