Searching Podcasts For Competitive Intelligence

Here is a quick tip for online researchers looking for competitive intelligence data via the spoken word.

Since the advent of Web 2.0, individuals has had the opportunity to share information in the form of audio clips which can be posted as podcasts.  Podcasts are great outlets to listen to insights from experts in their respective domains.  To access podcasts, researchers can use different approaches to find relevant content.  Here are three ways that you can try out.

1. Keywords + podcast

A searcher’s instincts would call for entering keyword(s) and then “podcast” in the Google search box.  Figure 1 is a screenshot of the results for the query, “social media expert” + podcast.

 

Figure 1: Google Results For The Query, “social media expert” + Podcast.

It is important to note that content providers will have a search engine optimization strategy where their pages will appear on the first page of results when the keyword, “podcast” along with other words that are entered in the search box.

2. Use Directories

There are a handful of directories that you can browse through to find relevant content.    Although PodcastDirectory.com, PodcastAlley,  Podcast.com and PodNova  do not have a search function, you can poke around to see if there is anything that answer your questions.    Figure 2 is a screenshot of Podcast.com, one of the major podcast directories on the web.

Figure 2: Podcast.com

3. Use site:  Function with Google

If you happen to stumble on a directory that does not have a search function, you can utilize the Google site:  function.     Such a function will allow you to conduct in depth search of the database of audio clips.  Figure 3 is a screenshot of the results courtesy of Google for the query,  pharmaceutical site:www.podcast.com.

Figure 3: Results Courtesy of Google For The Query, "pharmaceutical" site:www.podcast.com.

This type of search will definitely save a great deal of time versus browsing through numerous pages in online directories.

Looking to improve your online searching skills?  Contact Isabelle Poirier to discuss your needs for a customized training seminar.

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About The Author:

Ian is a content strategist and the competitive intelligence researcher at Intelegia. With his knowledge of social media tools and an understanding of branding on the web, Ian formulates content marketing strategies for clients’ needs. As co-author of the Canadian Cities Online Marketing Index© and chief blogger at Intelegia, Ian documents and assesses global best practices of organizations’ approaches to social media marketing in terms of integrating their branding and communications strategies to obtain their marketing objectives. Follow Ian on Twitter @citweetz. __________________________________________________________________

 

About Intelegia

Intelegia is a social marketing firm in Montreal, Canada. The firm delivers social media strategies to efficiently engage with stakeholders in economic development, business to business and business to consumer segments. It assists clients by defining and executing sustainable social web strategies that will allow their brand message to stand out in a competitive environment where target audience engagement is a must.

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