It seems that individuals on Twitter are being more strategic in terms of who to follow on the social media platform. Instead of conducting a broad search with keywords to see who is saying what on a particular subject, users of Twitter want to identify experts and thought leaders based on specific subjects. In order to do so, they must use a search tool that retrieve Twitter accounts on the basis of a biographical description. LocaFollow is a tool that can do the task.
Figure 1 is a screen capture of the LocaFollow search interface with four fields.
The query shown above is meant to prompt the tool to provide us with a list of results of individuals with the keyword, “Venture Capitalist” in their bio and stating that their current location is “Montreal”.
Upon clicking on search, LocaFollow furnishes results as seen in Figure 2.
For each hit, the tool supplies details regarding the individual’s Twitter account in terms of:
- Latest tweet
- Full bio
- Twitter statistics (i.e., # of Followers, # of Tweets, # of Following)
NB. The Twitter statistics provided by LocaFollow are not always up to date and it is recommended to visit the individual’s profile for the most accurate count.
LocaFollow maybe a good tool for individuals that attempting to search for influencers on Twitter in their own backyard.
LocaFollow is available at www.locafollow.com
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About The Author:
Ian is a content strategist and the competitive intelligence researcher at Intelegia. With his knowledge of social media tools and an understanding of branding on the web, Ian formulates content marketing strategies for clients’ needs. As co-author of the Canadian Cities Online Marketing Index© and chief blogger at Intelegia, Ian documents and assesses global best practices of organizations’ approaches to social media marketing in terms of integrating their branding and communications strategies to obtain their marketing objectives. Follow Ian on Twitter @citweetz. __________________________________________________________________
Intelegia is a social marketing firm in Montreal, Canada. The firm delivers social media strategies to efficiently engage with stakeholders in economic development, business to business and business to consumer segments. It assists clients by defining and executing sustainable social web strategies that will allow their brand message to stand out in a competitive environment where target audience engagement is a must.
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