Here is a tip for those individuals who wish to go beyond the broad search engines to find information on the social web.
Topsy is a real time social search engine that allows users conduct advanced queries with a variety of functionalities available on the platform.
Rather than obtaining a mashup of results from web 2.0 sites (as seen in Figure 1 above), Topsy permits sorting based on type of content such as:
This search tool can also assist in identifying experts based on the number of mentions of keywords in the expert’s tweets. Figure 2 is the results for the query to uncover experts in the field of “competitive intelligence”.
If users wish, Topsy can be used to search for content on Google Plus and Twitter. Figure 3 illustrates the results for the query, “LinkedIn” for videos that have been shared on Twitter.
One of the key benefits of using Topsy as the search application for social media content is the ability to access archived information. Figure 4 is the screenshot of the results for an advanced search, “Facebook Timeline” for the time period: March 31st, 2012 to April 29th, 2012.
The results seen above can be generated by using the advanced search interface as seen in Figure 5.
Other useful features offered by Topsy include:
- Creating email alerts of query results
- Sharing resulting on Twitter
- Sorting results based on language
- Generating reports from analytics data (i.e., mentions)
Topsy is available at www.topsy.com
Want to improve your strategic intelligence gathering skills? Contact Isabelle Poirier to discuss your needs.
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About The Author:
Ian is a content strategist and the competitive intelligence researcher at Intelegia. With his knowledge of social media tools and an understanding of branding on the web, Ian formulates content marketing strategies for clients’ needs. As co-author of the Canadian Cities Online Marketing Index© and chief blogger at Intelegia, Ian documents and assesses global best practices of organizations’ approaches to social media marketing in terms of integrating their branding and communications strategies to obtain their marketing objectives. Follow Ian on Twitter @citweetz. __________________________________________________________________
Intelegia is a social marketing firm in Montreal, Canada. The firm delivers social media strategies to efficiently engage with stakeholders in economic development, business to business and business to consumer segments. It assists clients by defining and executing sustainable social web strategies that will allow their brand message to stand out in a competitive environment where target audience engagement is a must.
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