Managing Your Social Presence: Tools To Discover – Part 2

In my recent post, “Managing Your Social Presence: Tools To Discover – Part 1”, I have presented the three steps in the process of content curation: selection, production and dissemination. I have also described the main advantages of using the application, BufferApp, that allows me to program in advance up to 50 broadcasts of “tweets” and “posts” on Twitter, Facebook and LinkedIn. This tool saves me valuable time that I can devote to engaging members in my network on the topics that I share content.

Finding The Most Relevant Content For Readers

To feed my “buffer”, I must first select content among the 10 major sources. Of all the new tools that I use to find the best content for my readers, I use two new tools specifically for curation: Paper.li and Twylah. Although they are similar, these two new platforms provide me with additional professional benefits and I use them in different ways depending on my goals.

Paper.li

Of publishing platforms available on the web, Paper.li is the tool that been using for a while. Amongst the pioneers in the field, the platform has made several improvements both in its approach and its ‘look and feel’.

Published daily in the form of a newspaper, the application selects and combines the “tweets” that are most relevant, according to the subjects that come up most often on the newsfeed from Twitter account.   When an edition of a Paper.li is published, the tool sends a message to individuals announcing that their tweet was posted in the headline stories.

Web professionals can find many advantages of using Paper.li. They can renew daily content and become the editor of their own newspaper. In each issue, the editor decides what content is published, repost on his or her Twitter feed from their Paper.li or comment on Facebook or Google + by clicking on the original source. The editor can also decide to keep the page address in his or her bookmarks to return later to read articles.

Every day, between 9:30 am and 11:30 am, one can see my two newspapers directly on Paper.li Virage 2.0: The RaymondMorinV2 Journal / Daily.

Twylah

This new publishing platform has only been online for a few months and its beta version is still accessible only by invitation. It will soon become very popular among web professionals and curators of content based on certain advantages not found with other tools.

Published as a newspaper, Twylah uses a daily tally “tweets” that get the greatest impact in the network  amongst all of  subscribers and creates repertoire of recurrent keywords. This is a very effective tool to trace former “tweets” from the archives. However, the updates are not always obvious in the newspaper.

Twylah allows users to create three themes he wishes to track and published and at the same time eliminate duplicates. Moreover, the emphasis on images and simple two column design makes browsing easier and more dynamic. On the other hand, like Paper.li, Twylah offers downloadable widgets on its site and even suggested to host the page on its domain to enable its readers to consult more regularly updated.

Twylah also puts a lot of emphases on the resonance of “tweets” and offers users to send new messages directly from its platform with “Power Tweets.” By creating a home page on Twylah with “Power Tweets”, users can increase their response rate to messages by 400 times.

Recently Twylah partnered with BufferApp to increase the effect of “Power Tweet”.   In his blog, “How Twylah and Buffer Get Your Tweets Exponential Exposure“, Jeff Bullas clearly explains the operation and benefits with Buffer.

Other Applications To Explore

Of course, there are also several other applications like Scoop.it that several colleagues and I strongly recommend for content curation. There are also several other tools, like HootSuite, Shareaholic, or Triberr and CrowdBooster offering users to select their best “tweets” and rebroadcast them. Even Google + has entered the game with DoShare. (Read the article by Nicole Cozma (@ cOz) CNET: How to Schedule Posts in Google Chrome).

Web professionals and businesses on social networks are increasingly looking for more applications and tools that will help them effectively manage their social presence. However, you have to pick the tools based on goals and resources.  Stay informed, read and understand the applications before making a choice. When you have found one that seems to fit, test it out to find the best potential to meet your needs. If the opportunity arises, offer to be beta tester. It will allow you perhaps to influence the evolution
of the tool.

What do you think? What tools do you use to select, produce and share content?

Want To Know More?

Please read our past posts:

About The Author:

Source: Paul Labelle, Photographer

 

Author of the books, “Culture Web à la portée des PME” and “Comment entreprendre le virage 2.0” Raymond Morin has written for several magazines over the past 10 years. Very active on social media, he has contributed to several online publications as guest blogger, including Trinity College School, Locita, and Intelegia. Raymond is a corporate trainer and is regularly invited to give lectures and training workshops to companies and organizations.

 

 

 

 

 

 

 

 

About Intelegia

Intelegia is a social marketing firm in Montreal, Canada. The firm delivers social media strategies to efficiently engage with stakeholders in economic development, business to business and business to consumer segments. It assists clients by defining and executing sustainable social web strategies that will allow their brand message to stand out in a competitive environment where target audience engagement is a must.

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