The Power Of INSTALAB [4x4]

The power Of Instagram is truly amazing.  With a simple  application and a  smartphone, individuals can capture  great images and share them  for  the  world to see.   As seen in the post,  “The Power Of Instagram For Economic Development: See #SewHungry” putting the tool in the hands of stakeholders can go a long way in marketing a town.   As a result,  these “Instagramers” are instant ambassadors and influencers.

In the city of Montreal,  INSTALAB [4x4]  is an initiative that is worth examining.  #INSTALAB [4x4] is a collective of 4 iphoneographers from different backgrounds whodiscovered each other by their work, taken with and shared through, this new mobile photo media.



With the square format as their only constraint, this new media allows for both the instant capture, but also a post production process that carries the exploration further.  The individuals behind the initiative  include:

  • Sven [@pixetoile], A visual artist with an expertise in audiovisual and multimedia technologies.
  • Mana [@caramilk], An individual with a background in architecture with an interest in iphoneography studies of light, translucence, colour and composition
  • Marie Deschênes [@mariemiles], A dancer and poet philosophy student, that likes to find beauty in the unexpected – the small, the boring, the ugly – and bring it out in unusual, simple ways
  • Gabriel Hernandez [@gabriel_hernandez], An architect with ten years of experience in design and construction

Below is a photos that was displayed with by #INSTALAB [4x4] at a recent art mobile exhibition event in Montreal.

The event will take place until July 28, 2012 at the café “Mots à la Bouche”, 226 W Fairmount Street in Montreal.

Need help integrating Instagram into your agency’s social media strategy?  Tweet Isabelle Poirier to begin talking  about your needs.

Want To Know More?

Please read our past posts:

About The Author:

Ian is a content strategist and the competitive intelligence researcher at Intelegia. With his knowledge of social media tools and an understanding of branding on the web, Ian formulates content marketing strategies for clients’ needs. As co-author of the Canadian Cities Online Marketing Index© and chief blogger at Intelegia, Ian documents and assesses global best practices of organizations’ approaches to social media marketing in terms of integrating their branding and communications strategies to obtain their marketing objectives. Follow Ian on Twitter @citweetz. __________________________________________________________________


About Intelegia

Intelegia is a social marketing firm in Montreal, Canada. The firm delivers social media strategies to efficiently engage with stakeholders in economic development, business to business and business to consumer segments. It assists clients by defining and executing sustainable social web strategies that will allow their brand message to stand out in a competitive environment where target audience engagement is a must.

To receive updates, follow Intelegia on LinkedIn.hese photos that can be found on social media are great unofficial promotional material for tourism attraction strategies for the city of Montreal. The content does make up for  the absence of Tourisme Montreal presence on the social web platform.  #INSTALAB [4x4]‘s content can repurposed by the agency on an adhoc basis.

For economic development agencies seeking to enhance the social web marketing strategy, it is advised that a reach out program should be implemented to work with groups such as  #INSTALAB [4x4] to assist in promoting a city via  Instagram.