Merriam Webster dictionary defines an expert as ” having, involving, or displaying special skill or knowledge derived from training or experience. ” Via social media, it can be easy to confuse an expert with a key influencer. From a strategic intelligence point of view, it is vital to tell the difference between someone that shares content within a large network and an individual that has profound insights of a sector.
1. Use DuckDuckGo
Yes, after using Google, use DuckDuckGo to find out more about the expert. The specialized search tool will allow you to find profiles from crowdsourcing platforms. You should be looking for a detailed biography outlining:
- Professional achievement
- Employment history
- Record of speaking opportunitie
- Listing of published work
2. Search Slideshare
Searching Slideshare will unveil past presentations from the expert. Along with the slides, you can unearth speaking notes on the topic that is covered. In addition, the expert’s biography may be included in the slide deck. For a robust search, be sure to use the name of the individual and site:slideshare.net in Google. (i.e.,”Jane Doe” site:slideshare.net )
3. Look To LinkedIn
Experts will definitely have a LinkedIn profile for professional branding purposes. The key elements of the elements that should be noted when identifying experts on the business social network are:
- Complete and concise discussion of past achievements in the industry in the summary section
- Detail listing of specialities and expertise
- Listing of appearances in traditional media (i.e., radio, television, print)
- Lengthy listing of publications
- Clients’ recommendations with top qualities tags (i.e., ‘expert’)
4. Look To Traditional Media
Traditional media sources love experts. Whether it is a sound bit or an insightful quote, traditional media can assist in validating the qualifications of experts. Using tools such as Factiva.com that can provide access to more than 28,500 sources (such as newspapers, journals, magazines, television and radio transcripts, photos, etc.) will allow you to track mentions of the expert’s name and associated field of expertise.
Looking to improve your organization’s information gathering techniques? Connect with Isabelle Poirier to learn more about Intelegia’s custom training sessions to uncover strategic intelligence that is available on social media.
Want To Know More?
Please read our past posts:
- Identifying The Right Influencer For Strategic Intelligence
- 5 Tips To Start Strategic Intelligence Research On Social Media
- What Does Google Social Search Mean For Strategic Intelligence?
About The Author:
Ian is a content strategist and the competitive intelligence researcher at Intelegia. With his knowledge of social media tools and an understanding of branding on the web, Ian formulates content marketing strategies for clients’ needs. As co-author of the Canadian Cities Online Marketing Index© and chief blogger at Intelegia, Ian documents and assesses global best practices of organizations’ approaches to social media marketing in terms of integrating their branding and communications strategies to obtain their marketing objectives. Follow Ian on Twitter @citweetz. __________________________________________________________________
Intelegia is a social marketing firm in Montreal, Canada that understands the need to be innovative and strategic in a business landscape that’s evolving at an incredible pace. The firm delivers social media strategies to efficiently engage with stakeholders in economic development, business to business and business to consumer segments. It assists clients by defining and executing sustainable social web strategies that will allow their brand message to stand out in a competitive environment where target audience engagement is a must.
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