At times, it maybe difficult to get a grasp on where an industry is going in terms new products and services. As competitive intelligence researchers, conducting an exhaustive trends research query is an option; however, a crowdfunding site such as Kickstarter is a source worth using.
Not only is Kickstarter a crowdfunding platform but it is resource to gauge the mindset of entrepreneurs and investors. To use it as a strategic tool, it is best to find your industry via the search box or browsing the directory. Figure 1 is a screenshot of a few successful funded projects that can be found in the Technology category.
Amongst the three projects, let’s see what type of intelligence can be collected for the Printrbot: Your First 3D Printer that received funding the amount of $830,827.
The project profile for Printrbot is composed of:
- Description – “3D printer kit that anyone can build”
- Number of backers -1,808 (A good indicator of interest and confidence in the product)
- Amount pledged – $830,827 (A good indicator of interest and confidence in the product)
In addition to the profile, individuals can access further information regarding the project updates, backers and comments by users of Kickstarter. From a strategic intelligence perspective, investigating the updates and backers is worth looking into terms of industry trends and outlooks. Figure 2 is a screenshot of list of backers in which a profile of Jeremy Gordon (San Francisco, CA) is available.
Jeremy Gordon’s complete profile unveils that he is heavy investor in technology where similar venture capitalists maybe considering investing in 3D printing technology.
To validate any potential in the heavily invested projects on Kickstarter, a quick Google Search can be conducted. One interesting result is the article from Explaining The Future, “3D Printing”
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About The Author
Ian is a content strategist and the competitive intelligence researcher at Intelegia. With his knowledge of social media tools and an understanding of branding on the web, Ian formulates content marketing strategies for clients’ needs. As co-author of the Canadian Cities Online Marketing Index© and chief blogger at Intelegia, Ian documents and assesses global best practices of organizations’ approaches to social media marketing in terms of integrating their branding and communications strategies to obtain their marketing objectives. Follow Ian on Twitter @citweetz. __________________________________________________________________
Intelegia is a social marketing firm in Montreal, Canada. The firm delivers social media strategies to efficiently engage with stakeholders in economic development, business to business and business to consumer segments. It assists clients by defining and executing sustainable social web strategies that will allow their brand message to stand out in a competitive environment where target audience engagement is a must.
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