Still unsure whether your economic development agency needs to go mobile to better market your city for business attraction? Intelegia has uncovered 10 articles that are worth reading to collect recent market intelligence that can assist you in supporting your case in investing in a mobile app.
- Mobile App Development Trends for 2012
- Mobile app use soars while mobile browsing wanes
- Android and iOS drive mobile app explosion [infographic]
- The “2012 Mobile Future in Focus” Report – Report Offers Insights on the Mobile and Connected Device Landscape in 2011 and What They Mean for 2012
- 8 Mobile Marketing Trends You Should Track In 2012
- Mobile App Usage Further Dominates Web, Spurred by Facebook
- Smartphones a Primary Access Device in Emerging Markets
- B2B Marketers: Your Targets Are Mobile
- Smartphones Important, but Still Dramatically Trail PC Usage in Canada
- Mobile Devices Keep Execs Connected on Vacation, Weekends
Need some inspiration to get it your initiative of planning a mobile application for investment attraction purposes? Take a look at the following agencies that have chosen to go mobile for promoting their city / region / country.
1. Hamilton Economic Development
Via its mobile application, Hamilton Economic Development offers an easy way to navigate through an abundance of site selection related information. As seen in Figure 1, the menu is straightforward and leads the user to intelligence regarding investing in the city of Hamilton.
2. Greater Halifax Partnership
The mobile version of the Greater Halifax Partnership website serves as a platform to gain access to content on social media (i.e., blog and Twitter) . Figure 2 is a screenshot of the Twitter feed as seen on a smartphone.
3. Invest in Reims
The Invest in Reims mobile application is well thought out and provides a quick profile of the region in the form of a list of 10 assets. The first asset that the agency lists is the size of the city (i.e., 740 000). Figure 3 is a screen capture of details regarding the number of citizens in Reims and other related data.
4. Invest in Ireland
The IDA Ireland Investment Promotion Agency smartphone application is quite impressive. From accessing a list of companies in the country to viewing videos, the application is a marketing toolkit for the agency. Figure 4 is a quick look at the menu of the application.
Still think that your agency does not need a mobile application? Consider the data presented in the article, “The Number Of Mobile Devices Will Exceed World’s Population By 2012 (& Other Shocking Figures“. With the number of mobile devices in the hands of users on the upswing, can your agency afford to be comfortable with a website that lacks capabilities of supplying information to decision-makers who are far removed from using a desktop and or laptop.
Want To Know More?
Please read our past posts:
- ConnectIreland: Investment Attraction & Lead Generation 2.0
- Repurposing Content For Investment Attraction: Invest In Reims
About The Author:
Ian is a content strategist and the competitive intelligence researcher at Intelegia. With his knowledge of social media tools and an understanding of branding on the web, Ian formulates content marketing strategies for clients’ needs. As co-author of the Canadian Cities Online Marketing Index© and chief blogger at Intelegia, Ian documents and assesses global best practices of organizations’ approaches to social media marketing in terms of integrating their branding and communications strategies to obtain their marketing objectives. Follow Ian on Twitter @citweetz. __________________________________________________________________
Intelegia is a social marketing firm in Montreal, Canada. The firm delivers social media strategies to efficiently engage with stakeholders in economic development, business to business and business to consumer segments. It assists clients by defining and executing sustainable social web strategies that will allow their brand message to stand out in a competitive environment where target audience engagement is a must.
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