A major challenge for professionals and businesses in the coming years is managing their presence on social networks. In 2012, there are already more than thirty sectors related to social media, in terms of hundreds of sharing platforms and applications to easily manage social media identities.
It is not necessary to be present everywhere and use all available tools. Instead, web professionals should determine first their goals to better choose the right applications and tools to suit their needs.
In recent months, I had the opportunity to try different publishing and content management tools and I would like to offer my views in this new post. It is not an exhaustive analysis but rather a summary description of the main advantages that they offer. Please bear in mind that these tools are still in beta the testing phase.
Automating The Content Sharing Process
Web professionals and businesses that want an effective presence on social networks have several advantages in adopting new publishing and content sharing tools. By being able to be more efficient in organizing the distribution of content, professionals can save valuable time they could devote to engaging with members in their network.
As noted in a recent blog on Intelegia, the content curation process is based on 10 steps. These 10 steps or sources of content can be grouped into three sections:
- Search and selection – Research and select content from identified sources. Selection of content should include a sufficient variety of genres and formats to meet the multiple expectations of audience member. Some content may be placed on bookmarks sites for reading and subsequent comments.
- Creation and production – The treatment of selected content must meet the level of interest based on the number of retweets or comments and to produce new content (i.e., posts and book reviews).
- Dissemination – The choice of distribution channels will depend on many contextual factors that can influence the reader (i.e., time zones and times of the day, professional activities, local news, etc.). The choice of channels will often depend on the amount of feedback and discussions that will drive the conversation that will eventual lead to commitment and collaboration.
Content curation: New tools to discover!
With a multitude of sources that are on social networks, the selection, production and distribution of content can be a real headache, especially time-consuming especially for professionals that have many other tasks. To help respond effectively to this challenge, some companies offer custom applications for content curators and community managers.
Of all the content curation tools available online, here are three that I use regularly for my social presence:
- Paper.li and Twylah for content curation via Twitter
- BufferApp for automated sharing of the selected content on Twitter, but also on Facebook Fan Page and LinkedIn
Buffer is a tool for publishing and sharing of content that has several advantages for web professionals, curators of content and community managers. Personally, I use a basic paid account (i.e., $10 per month) which allows me to program in advance up to 50 broadcast of “tweets” on a possible three platforms, so I chose my Twitter feed, Facebook fan page and LinkedIn account.
Depending on the target audience (which is different for all three platforms) and its geographical origin, the user can determine the hours and days of week for the dissemination of each “tweets”. The user is thus able to establish “programming” in the context of geographical readers and readership potential according to time zones.
Other tools like Crowdbooster, Twitalyzer and Social Sprout can identify the best time for delivery based the various accounts of the user. BufferApp provides an opportunity to implement them effectively.
As it is also possible to determine a specific broadcast schedule for each online profile and eliminate messages separately on each one, the user can set a different program and better adapted to each of its various networks of subscribers. This allows users to devote more time to keep the conversation going and develop business in these networks.
Other tools like HootSuite, Shareaholic, and newly DoShare, can also program “tweets” or “posts”. BufferApp is commonly used by web professionals. Moreover, the San Francisco company seems to have the wind in their sails. After announcing the partnership with Twylah, Buffer has announced the acquisition of a major competitor, ShareFeed, and the arrival of KissMetrics CEO, Hiten Shah, as a special advisor.
(To be read on TechCrunch: Buffer Acquires ShareFeed KissMetrics and CEO Brings On As Advisor)
What tools do you use to curate and disseminate content in your network?
Want To Know More?
Please read our past posts:
- Five Types of Social Media Influencers
- How To Identify Social Media Influencers? (Part 2)
- How To Identify Social Media Influencers? (Part 1)
- The Meaning of Social Media Influence
About The Author:
Author of the books, “Culture Web à la portée des PME” and “Comment entreprendre le virage 2.0” Raymond Morin has written for several magazines over the past 10 years. Very active on social media, he has contributed to several online publications as guest blogger, including Trinity College School, Locita, and Intelegia. Raymond is a corporate trainer and is regularly invited to give lectures and training workshops to companies and organizations.
Intelegia is a social marketing firm in Montreal, Canada. The firm delivers social media strategies to efficiently engage with stakeholders in economic development, business to business and business to consumer segments. It assists clients by defining and executing sustainable social web strategies that will allow their brand message to stand out in a competitive environment where target audience engagement is a must.
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