Here is a quick tip for online researchers who wish to perform an exhaustive search of social networks for competitive intelligence, especially when it comes to Google Plus.
If you are unfamiliar with searching Google Plus for information, there is search box where keywords are entered and Google will provide a list of result based on the appearance of words in:
- A title of a Google Plus page
- An individual’s profile
- A post made by an individuals
In addition, Google allows you to search for results within your circles (i.e., your respective networks) and your past posts.
Last week, I was faced with identifying economic development agencies that are using the social network in the form of a brand page. After entering the obvious keywords, “economic development”, I took advantage of the filtering function as seen in Figure 1.
Selecting “People and pages” allowed me to pinpoint the results that I needed. Figure 2 illustrates the sample of the results after the filter wass applied.
For individuals that wish to validate all of the results given by Google Plus, be sure to utilize the Google advanced search function where the keywords are entered along with site:https://plus.google.com. Beware, the results from the query will not be sorted.
Looking to improve how you use Google to gather strategic intelligence on your competitors efficiently? Contact Isabelle Poirier to discuss the opportunity to have a customized seminar for your organization.
Want To Know More?
Please read our past posts:
- What Does Google Social Search Mean For Strategic Intelligence?
- Mining For Competitive Intelligence On Google Plus
About The Author:
Ian is a content strategist and the competitive intelligence researcher at Intelegia. With his knowledge of social media tools and an understanding of branding on the web, Ian formulates content marketing strategies for clients’ needs. As co-author of the Canadian Cities Online Marketing Index© and chief blogger at Intelegia, Ian documents and assesses global best practices of organizations’ approaches to social media marketing in terms of integrating their branding and communications strategies to obtain their marketing objectives. Follow Ian on Twitter @citweetz. __________________________________________________________________
Intelegia is a consulting firm in Montreal, Canada that understands the need to be innovative and strategic in a business landscape that’s evolving at an incredible pace. The firm delivers social media strategies to efficiently engage with stakeholders in economic development, business to business and business to consumer segments. It assists clients by defining and executing sustainable social web strategies that will allow their brand message to stand out in a competitive environment where target audience engagement is a must.
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