In my previous post, “Influence On Social Media: Finding, Creating and Sharing The Best Content”, I mentioned that the main challenge for professionals and companies on social media will be to position themselves as an industry leaders. They will need to find the best sources of content, be inspired to create new content and share through the most popular social platforms to reach their audience.
From a research point of view to uncover the most relevant sources of content, one should first consider the interests of their readers and then adapt accordingly. From a professional or another, the steps will vary. As a result, there cannot be a magic formula; hence, each professional must utilize his or her own approach according to strategic objectives.
Personally, I have adopted a 10-step daily routine that allows me to find content which helps me to reinforce my presence on social networks. Before I provide my personal list of media sources and influencers to follow and guide my research through these 10 steps, I invite you to check out my list of references on my blog.
Depending on the importance of the information that I discover, I may mention it by a retweet or comment, or better yet, inspire me to create a podcast, write a new post or embed it in a presentation.
10 Sources of Content To Enhance A Social Media Presence
1. Newsletter Subscriptions (email)
As most of you, I start my day by reading my email. I subscribed to several daily and weekly newsletters. These publications inform me quickly on recently posted content.
Based on my professional interests, I prioritize webzines and newsletters specializing in social media, new technologies and influential bloggers. My email subscription list is completed with the online versions of traditional media sources (i.e., Radio / TV / Print).
2. Traditional Media (Newspapers, radio and television)
Subsequently, most of the time during breakfast, I go to traditional media, looking for editorials or reviews that are not already online. Even today, it is quite surprising that several popular media sources do not have all their content online.
In addition to email newsletters, newspapers, radio stations and TV stations inform me on the news and sometimes enlightened views from some columnists that might interest my readers.
3. News Feeds From Social Networks (Facebook, Twitter, Google Plus)
After consulting with the media (traditional and web), I dive into social media sources. First, I will consult the news from the feed of friends/contacts on Facebook and Google Plus. Since the content varies and often commented on by their authors, they are interesting to redistribute in my own network. Later, I check my list of followers on Twitter, prioritizing the influencers that I identified the different topics that might interest readers.
4. Publication Tools (Articles selected through lists of influencers)
New publishing applications such as Paper.li, Twylah, and Scoop.it allow you to group the best tweets and those of our subscribers on the same page. I build specific lists of potential contributors which offer the best content. I refer daily to find the pearls that have escaped the news feeds.
5. File Sharing Platforms (Images / Graphics)
With the emergence of Pinterest, the file-sharing platforms for images or graphics reveal new sources of content. With the new platform, popular images and graphics prove to be excellent sources of inspiration in many areas. In the wake of Pinterest, other applications like Instagram, Flickr are also proving to be interesting sources.
6. File Sharing Platforms (Videos / Podcasts)
Similarly, video sharing and podcasts sites are among the platforms that I use to seek content. I always have the desire to add enriched content as much as possible in my selection, which will allows me to provide an opportunity to add a touch of fun. Podcasts allow me to share tips and tricks with my followers.
7. Bookmarking Sites
Sharing sites like StumbleUpon in which I call serendipity controlled, that is to say that it reveals content that you would not find otherwise. Once a week, I browse randomly the content proposed to me and I regularly discover new sites, new applications and new interesting blogs to add to my lists.
8. Platforms For Content Aggregation
At first, I used many content aggregation platforms like Netvibes. Even if I use less regularly, I continue to find more interesting content, according to the themes that are relevant to me. There is also Buffer which suggests different content, according to specific themes.
9. Newsgroups (Facebook, LinkedIn, Google +)
In my daily routine, I will also visit the newsgroups to which I subscribed to. Through online conversations, you can discover some very interesting content to share with your network.
10. Blogs of Influencers
Generally, this is where I focus most of my time. I conclude my research by visiting the blogs of social media influencers which I have a feed of regular news. I often find the most interesting topics that will inspire new posted related to my interests and those of my readers.
These 10 steps are a part of my daily routine. As I mentioned before, this is the approach that I user and the goals that I set myself. Every professional must determine their own sources of content, according to his or her expectations and those of their audience. Above all, he or she must make lists that will guide him or her throughout search for great content.
To view my lists of content sources, visit Virage 2.0: Sources Lists Media / Influencers.
Want To Know More?
Please read our past posts:
- Five Types of Social Media Influencers
- How To Identify Social Media Influencers? (Part 2)
- How To Identify Social Media Influencers? (Part 1)
- The Meaning of Social Media Influence
About The Author:
Author of the books, “Culture Web à la portée des PME” and “Comment entreprendre le virage 2.0” Raymond Morin has written for several magazines over the past 10 years. Very active on social media, he has contributed to several online publications as guest blogger, including Trinity College School, Locita, and Intelegia. Raymond is a corporate trainer and is regularly invited to give lectures and training workshops to companies and organizations. In collaboration with Intelegia, and Ian Smith, Raymond is preparing for the release of a new book, “Comment devenir un influenceur dans les médias sociaux”.
Intelegia is a boutique consulting firm in Montreal, Canada that understands the need to be innovative and strategic in a business landscape that’s evolving at an incredible pace. The firm delivers social media strategies to efficiently engage with stakeholders in economic development, business to business and business to consumer segments. It assists clients by defining and executing sustainable social web strategies that will allow their brand message to stand out in a competitive environment where target audience engagement is a must.
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