The old adage of “a picture is worth a thousand words” must be music to the ears of individuals that work in economic development (i.e. specifically in the domain of destination marketing or tourism) who have discovered the power of Pinterest. (By the way, you can check out Intelegia’s boards here.)
For those who are not current on social media tools, Pinterest lets you organize and share images on a pinboard. According to the site, “you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.”
From a marketing perspective, brands that can convey their message visually can benefit from having a presence on Pinterest. To have an idea of brands that are active on Pinterest, please read, “Brands Pinning It On Pinterest” on the Adweek website.
Professionals in the field of destination marketing will surely take advantage of the social media platform to promote regions for tourism thanks to spectacular images which have a good opportunity to go viral in terms of potential tourists sharing (or “repining”) with others.
Although incomplete, Indiana Tourism has created eight boards based on themes such as:
- Favorite Indiana Destinations
- Indiana Artisan Products
- Indiana Beer and Wine
- Indiana Arts and Crafts
- Indiana Experiences
- Super 46 Sandwiches
- Super Bowl XLVI
- Indiana Food & Restaurants
By monitoring what others have repinned from your agency’s boards, you can see which sites and / or activities are popular with individuals using the social media platform. (For more tips on how to get the most out of Pinterest for destination marketing, please read “Why Pinterest Works for Tourism” by Troy Thomson and “Why I Hate Pinterest and Why Tourism Marketers Should Love” by Stephanie Lynch.)
Has your agency started to use Pinterest yet for tourism or destination marketing? If so, tell us and we will mention it in a future blog post.
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Intelegia is a boutique consulting firm in Montreal, Canada that understands the need to be innovative and strategic in a business landscape that’s evolving at an incredible pace. The firm delivers social media strategies to efficiently engage with stakeholders in economic development, business to business and business to consumer segments. It assists clients by defining and executing sustainable social web strategies that will allow their brand message to stand out in a competitive environment where target audience engagement is a must.
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