There are three definite signs that winter is approaching in Canada. 1) The temperature is getting cooler, 2) Canadians are donning their tuques (i.e., a cute name for “winter hats”) and 3) The Canadian Cities Online Marketing Index© is placed online for all Canadian economic development agencies to read.
For individuals unfamiliar with the index, the benchmark report is a national ranking of how well large Canadian economic agencies are marketing their regions on the web. Social media applications and websites with relevant and timely information for investment attraction purposes were assessed for the report. The evaluation process for the benchmark occurred between July 14th, 2011 and September 15th, 2011.
Intelegia has witnessed agencies adopting social networks to attain various objectives ranging from pushing news regarding their regions to getting the word out about key location factors. In the 2011 Canadian Cities Online Magazine Index©, there is clear evidence that are some agencies that remain steadfast at being innovative for their online marketing strategies. The evidence is presented in the report in the form of best practices where the following agencies are highlighted:
- Ottawa Centre for Regional Innovation‘s multiblogger approach
- Greater Halifax Partnership‘s YouTube channel development and content strategy by for their SmartCity Business Show
- Hamilton Economic Development ability to provide key site selection information courtesy of the mobile version of their website for smartphones
- Edmonton Economic Development Corporation‘s critical mass of individuals on their Facebook Page and Twitter feed
- London Economic Development Corporation‘s search engine optimization strategy for very informative and promotional videos for business attraction.
The newcomer to the top ranked agencies is the Regina Regional Opportunities Commission with their strong branding efforts for the city.
In this year’s report, Intelegia also presents a look at what other smaller agencies are doing on social media. Entreprise Chaleur, Annapolis Digby Economic Development and Conférence régionale des élus de la Mauricie are discussed briefly for organizations that are seeking to build their respective social media initiatives.
As a “take-away”, the conclusion of the report provides planning points for economic development officers who wish to enhance their agency’s social web strategy.
Are you a representative from a large Canadian economic development agency? See how your agency stacked up by downloading the 2011 Canadian Cities Online Marketing Index©. Follow the buzz about the index on social media by using the hashtag, “#ccomi”.
Don’t have time to read the report now? View the special slidecast below which is also available on IntelegiaTV. Be sure to turn up your speakers.
Want To Know More?
Please read our past posts.
- 2011 Canadian Cities Online Marketing Index© Goes Web 2.0
- Results From The 2010 Canadian Cities Online Marketing Index©
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