4 Soft Skills For Content Curation

It seems that old is new again in terms of individuals using the title, “community manager” when it comes to social media marketing and social networks.   One of the fundamental roles of a community manager at the present time is being a good content curator.   Content curators fuels the community to engage to become “more social” and participate in discussions.  Ultimately, these discussions will lead the members one step closer in the buying process.

Content curation is more than tools and  engaging with members of the target audience.  As an individual who was a community manager from the  days of web portals in the mid 90′s, there are soft skills that must be put into practice to  reach marketing objectives.  Here are four that I would  like to offer to you.

1.  Listening
2.  Be Inquisitive
3.  Time Management
4.  Be Proactive – Anticipate

1.  Listening

Any social media professional will tell you that “listening” is at the heart of any social media marketing initiative.  Listening will enable content curators to provide relevant information for an existing problem or issue.   It is also important to consider that listening also entails remembering what was said in the past.  Recalling a problem from an individual a month ago can prompt posting a current article from a newspaper or writing a blog post offering a solution.

2.  Be Inquisitive

Content curators must be inquisitive (a.k.a. nosey).  Although curators have tools to monitor information on the web, they must be motivated to look in different places for insights and other pertinent information to post or fuel a content strategy.  When was the last time you visited your competitors’  Facebook Page to see what their consumers are talking about?

3.  Time Management

The soft skill for time management is valuable to content curators.  Although some tasks can be automated, curators maybe asked to carry on other roles in the organization.  As a result, curators must set aside time to execute their tasks in order for the right information reaches the right individuals at the right time.   If this is not done, a content strategy could be placed in jeopardy.

4.  Be Proactive – Anticipate

This skill is linked to the Listening skill.  The task of just posting an article or a blog post to reply on an issue is good but not good enough.  Curators should be proactive and provide content for the future.  Consumers / clients that sees companies who are able to anticipate their needs will most likely be prepared to buy or obtain the company’s products or services.

Want To Know More?

Read the following past posts: