If you are an economic development agency that is finding it difficult to master the art of combining the social media tool, YouTube, with a solid well-thought out content strategy, here is a very good example to look at from Halifax, Nova Scotia in Canada.
The video is the second episode of Greater Halifax Partnership‘s webshow, SmartCity Business Show with guest, Fred Morley, Executive Vice President and Chief Economist at the agency. The show was recently launched in January 2011. The objective behind the initiative is “to put a spotlight on Halifax to attract site selectors, businesses and those who are considering moving to Halifax”.
Here are a couple of observations regarding the content strategy that I had made while viewing the video posted above.
- The tone is pretty casual and laid back; not like a traditional “stuffy” business shows with hosts and guests in suits and ties behind a desk.
- I loved the use of the farmers market as the scene for the episode. Very symbolic in terms of showing that Halifax is to open for business and offers various options to do business in the city.
- The video clip is able to speak to large foreign companies, local rural companies and entrepreneurs. All clients of Greater Halifax Partnership.
- Clever use of the “Halifacts” information brief at the end of show to educate individuals about Halifax.
There are 11 more episodes to come for SmartCity Business Show (as of February 16th, 2011), so literally, stay tuned to the Greater Halifax Partnership’s YouTube Channel.
Does your agency presently have webshow on YouTube that is kept sustainable with a content strategy? Connect with me on Twitter (@citweetz) and let me know.