Have you ever conducted a search on Google with two keywords just to browse pages which has the first keyword in the first paragraph and the second keyword in the last paragraph? Very often, this leads to spending time reading irrelevant information.
Recently, there has been several blog posts mentioning that Google has introduced an operator which aims to solve the problem stated above. It is called, “The Around Operator”.
This operator permits users to specify the maximum number of words that separate the keywords that are entered into Google. Let’s test it out and see what we get with the keywords, “foreign direct investment” and “Canada” where there are 4 words separating the search terms. The query would be as follows in Figure 1.
As you can see, the AROUND(x) Operator is placed between the two terms with the number of words of separation (x). In our case, x=4. Figure 2 provides a listing of the results for the query.
Taking a look at the results, the operator holds true. The listed results provides abstract of pages in which the keywords are within 4 words in proximity of each other. To illustrate the different between the “+” operator and the Around(x) operator, Figure 3 present the results for the query,”foreign direct investment” + “Canada”.
The difference between the two queries is 490 000 results (3 050 000 – 2 560 000).
Using the Around(x) operator is great when you have an idea of what your ideal document of information should discuss.