Site Selection Intelligence With Google Street View

Here is a practical tip for site selection professionals and key decision makers for finding a location a new facility when it comes to investment attraction. Google Street View is a neat tool that allows you to see images at specific address and the surrounding area from a street level view.  The images provided by Google are fairly recent.

The application is very easy to use and can be done in 4 steps.

1. Log onto Google Maps
2. Enter the address of the location that is under investigation. (Be sure to add the city along with the address)
3. When Google provides a general map of the area, place your mouse on the orange stick figure located in the top left hand corner and drag the mouse to the point on the map indicated by the red balloon labeled with an “A”.  Figure 1 and Figure 2 illustrates this process for the address 6200 St. Jacques in Montreal, Quebec.

Figure 1: Stick figure highlighted in yellow to be dragged to Point A on the map, highlighted in green.
Please click on image to enlarge


Figure 2: A street view of 6200 St. Jacques in Montreal, Quebec
Please click on image to enlarge

4. Once you have accessed the image, you are able to zoom in and out to have 360 degree view the existing infrastructure around the specific location.  This is done by using the navigation tool highlight in blue in Figure 3.

Figure 3: Illustration of the navigation toolbar of Google Street View

The idea of using Google Street View for site selection purposes will no doubt provide professionals with a time saving tool and a key resource to gather location information without stepping outside whether it to go across the street or around the world.

To begin using Google Street View, please click here